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Juan Nicora


Juan Nicora is a result and strategy oriented professional with expertise in the retail, wholesale and manufacturing sectors in the United States, the Caribbean and Latin America. He has extensive experience in general management, sales and marketing, operations and public relations. Recognized for his proficiency in business development, startup and growth management, Mr. Nicora excels in navigating complex markets to drive revenue, expand market share and increase profitability. His ability to manage risk and generate new business opportunities has earned him significant industry prestige.

His professional career includes significant roles at PETROBRAS, where he served as Executive Communications Manager in Argentina, Commercial and Operations Director in Colombia, International Marketing and Retail Manager in Brazil and National Retail Manager in Argentina. Additionally, he was General Manager of REPSOL’s Eg3 network in Argentina.

Mr. Juan Nicora has a solid academic background, including a Bachelor of Laws and a Bachelor of Business Administration, in addition to being a Certified Public Accountant (CPA), all obtained at the University of Buenos Aires. He complemented his education with postgraduate programs in International Marketing and Advanced Management at INSEAD (Institut EuropĂ©en d’Administration des Affaires) in France. His deep understanding of stakeholder needs and his proven ability to build and guide effective teams, consolidate him as an outstanding leader in the industry.

Executive Committee

Peter Knez


Hector Orea

Vice Chairman

Hector Jose Orea

Founder and CEO

Juan Nicora


Francisco Miralles

Chief Financial Officer

Angel Meza

Chief Operating Officer

Marcus Nobel

Board Member

Robert Lavia

Board Member

Dato Hamid

Board Member

Pablo Sugastti

Board Member

Rachid Llaudy

Board Member

Vicente Catalano

Vice President Brazilian Market